Marketing, Communication and Events

Background

As the world experiences a shift in human mobility trends, from Internal Combustion Engines (ICE) to New Energy Vehicles (NEV), and self-drive vehicles in other areas, and fully exploiting the benefits that come with a surge of Artificial Intelligence; the AIDC-EC is right at the centre of shaping and influencing the posture of the automotive industry locally.

The AIDC-EC leverages its event hosting capabilities and participation at stakeholders’ events as its go-to market strategic approach in order to cost effectively, reach as many of its targeted audiences.

Focus Areas

Consistent Brand Positioning

Internal Marketing Initiatives

Objectives

The adept Marketing, Communications & Events Unit strategically positions the AIDC-EC as the preferred industry partner through collaborations and Enable the Eastern Cape Automotive Industry Become Globally Competitive. As the AIDC-EC, we host and partner with multiple stakeholders on various brand building initiatives, and we tell a plethora of stories from industry programs such as:

Local content and supplier development
Investment attraction, and various;
Collaborative efforts that accelerate skills development, excellence, and regional competitiveness.

for more information, click the button below

Get in Touch

Our Projects

The work of the Marketing, Communication and Events team can be seen in the various projects and activities of the unit.

Staff Engagement

In July 2023 the staff engagement session was a first of many to come, where the AIDC-EC management and staff engaged on the values, mission, and vision of the organisation.

AIDC-EC Women's Brunch

The AIDC - EC hosts a Women’s Day celebration brunch to honour their female employees in Women’s Month.

Schools Engineering Career Expo.

The AIDC-EC hosted an Engineering Skills and Schools Guidance Career Expo.

Annual Golf Day

The AIDC-EC started its golfing day event as a way to invite the industry and stakeholders to spend the day at the golf course networking at a watering hole or exercising their driving skills on the greens.