EV charging network opens new opportunities for women and local businesses

The Eastern Cape Provincial Government is helping build a greener future through a public electric-vehicle charging network. The project is not only about the strategic placement of chargers on high-traffic roads. It is also about creating opportunities for small towns, local businesses, and women entrepreneurs.

The Automotive Industry Development Centre Eastern Cape (AIDC-EC) has rolled out 15 public EV charging stations across the province. These chargers are placed along important travel routes, including the Coastal Route, the Frontier Country Route, and the Karoo Heartland Route.

During Women’s Month, AIDC-EC is highlighting the role of women in this growing green economy. Women entrepreneurs and property owners host four of the 15 fast chargers. This gives women a direct role in innovative technology and infrastructure.

The charging stations are also assisting nearby businesses. When EV drivers stop to charge their cars, they engage in the local economy in the area. Thus, increasing foot traffic to local businesses.

The project shows that clean energy initiatives can grow local economies. It also shows how the Eastern Cape provincial government is supporting women to partake in these new industries, which are often led by men, including technology, transport, and automotive infrastructure.

Q: Please tell us about yourself and your business.

I have 38 years of experience in retail; I love the fast-moving dynamics it offers, but a lot of that is also the people aspect, supporting and growing people. 

Q: How did your business become a host for an AIDC-EC EV charging station?

I was approached by AIDC-EC to be a host for the EV charging stations, and it made perfect sense to certainly try it, as nothing ventured is nothing gained.

Q: How has hosting an EV charger helped you as a woman in business?

I cannot say it has helped me per se, but it has set our store up as a destination for those who have opted for the EV route; it is great to be a part of the change our future is steering us in.

Q: What motivational message do you have for other women during Women’s Month?

Never think it is not possible, because if you have had the thought to do, to start, to create... I can assure you it has already been done, so look for those examples and just try it; every failure is a lesson learnt.

I do believe, however, women strive for one thing. It is not necessarily success, but it is providing for her family, and that is the true fuel that leads a woman to succeed.